The power of customer reviews
95
%
of people read online reviews before making a purchase
90
%
say positive reviews influences their decision to buy
87
%
said negative reviews influenced their decision not to buy
They have a big impact on sales $$$
270
%
displaying reviews on your site can increase conversion by up to
4
X
more likely to buy from you if you have at least 5 reviews!
31
%
increase in spending when businesses have great reviews
Don't ignore the negative reviews, either
41
%
of people say they believe a brand cares about customers when they respond to reviews.
15
%
increase in customer churn when brands do not respond to reviews positive or negative.
92
%
more likely to purchase if consumers see a brand has responded to negative reviews.
How else do reviews impact consumer choices?
73
%
of people say they value written reviews over the star rating.
48
%
of consumers read reviews written in the last two weeks.
97
%
read responses from businesses when reading reviews.
Need more data?
Just in case you did not think reviews impact consumer choices!
63%
Brand Trust
of consumers stated many online reviews make them trust a brand online
91%
Review Trust
of 18-34-year-olds trust online reviews as much as personal recommendations
2%
Higher Conversions!
Quality reviews correlate to more than a 2% higher conversion rate for paid search.
84%
Rating Trust
of shoppers would not consider a business with a 3-star rating or below
85%
Review Relevancy
of consumers think that online reviews older than 3 months aren’t relevant 3
35%
Higher Value
Between similar products online, 35% of consumers said better reviews have driven them to spring for the higher priced option.
57%
Review Relevancy
of consumers won’t use a business that has fewer than 4 stars (up from 48% in 2017)
54%
More Revenue
Businesses with more than the average number of reviews across all review sites bring in 54% more in annual revenue
How Does Free Review Management Sound?
