How to Get Google Reviews for Your Therapy Practice
Struggling to get Google reviews for your private practice? You're not alone. For many therapists and psychologists, the process feels daunting. You want to build trust and attract new clients—but asking for reviews without breaching ethics or confidentiality can feel like walking a tightrope.
At Reviewr, we understand these unique challenges. With years of experience helping health professionals navigate online reputation management ethically and effectively, we know what works—and more importantly, what doesn’t.
In this guide, you’ll learn how to ethically encourage Google reviews, respond professionally to feedback, and turn reviews into a key driver for practice growth.
Why Google Reviews Matter for Therapists
Google reviews are more than just stars on a screen. They’re powerful tools that build credibility and connect your practice with people searching for trustworthy, professional help.
When someone looks up therapy services in your area, reviews are often the first thing they check. A strong online reputation signals quality, professionalism, and safety—everything a potential client needs to feel before reaching out.
Plus, Google reviews boost your local SEO, helping your practice appear higher in local search results. That means more visibility, more enquiries, and ultimately, more clients walking through your door.
How to Ethically Encourage Google Reviews for Therapists

Getting feedback without compromising patient privacy starts with a mindset shift: focus on visibility, not vulnerability. Here are some ethical and effective strategies to try:
Use Indirect Encouragement
-
Add a feedback note in your email signature like “We value your input – share your experience on Google.”
-
Place a discreet call-to-action on your website linking to your Google review page.
Lean on Peer Testimonials
Ask colleagues, fellow mental health professionals, or industry collaborators to leave a review. Their insights into your professionalism and ethics are valid—and valuable.
Anonymous Feedback Forms
While not for public display, these can give you insights into client experiences. If a client offers positive feedback, you can ask if they’d be comfortable adapting it into a generalised, anonymous testimonial.
Ethical reviews are all about consent, discretion, and professionalism. With these strategies, you can elevate your online presence while upholding your values.
How to Respond to Google Reviews Professionally and Confidentially
Responding to reviews—especially in a therapeutic setting—requires care and caution. Here’s a five-step approach that ensures you stay professional and protective of client privacy:
1. Stay Neutral
Never acknowledge the reviewer as a client. Use general responses like, “Thank you for your kind words” or “We appreciate your feedback.”
2. Keep it Professional
Be warm, polite and brief. Avoid sounding defensive—even in the face of criticism.
3. Invite Offline Communication (If Necessary)
For critical feedback, consider a gentle message like, “We’d be happy to discuss this further—feel free to contact our office directly.”
4. Never Reveal Confidential Info
No exceptions. Don’t reference treatment, sessions, or any identifying information in your response.
5. Reinforce Your Practice Values
Use responses to highlight your dedication to client wellbeing: “Our team is committed to providing a supportive, respectful environment.”
Handling Negative Reviews Like a Pro
Negative feedback can sting, but it doesn’t have to damage your reputation. Here’s how to deal with it constructively:
Acknowledge Without Admitting
Say something like, “We’re sorry to hear your experience wasn’t what you hoped for.” This validates their emotion without confirming they were a client.
Stay Calm and Neutral
Avoid emotional or defensive replies. Stay focused on showing professionalism and openness to improvement.
Use It as Insight
If the review reveals gaps in communication, accessibility, or service delivery—take note. Honest feedback can spark meaningful improvements.
Report Inappropriate Reviews
If a review seems fake or harmful, flag it to Google. Document your concerns clearly for a better chance of removal.
The Power of Positive Google Reviews for Your Practice

Positive reviews do more than just make you feel good—they’re powerful trust signals.
When people see real stories of professionalism, empathy and success, they’re more likely to reach out. These reviews can also highlight what clients value most—whether that’s your calming approach, flexible hours, or personalised care.
Ways to Make the Most of Positive Reviews:
-
Feature them on your website: Add quotes to your homepage or testimonials page.
-
Share on social media: Use a patient-approved quote with a simple visual.
-
Let them guide your messaging: Identify recurring praise and weave it into your marketing.
Ethical & Legal Considerations for Review Management
Navigating Google reviews as a mental health professional comes with specific legal and ethical responsibilities:
Follow Professional Codes of Conduct
Avoid asking for reviews during sessions or in ways that may cause pressure or discomfort.
Protect Patient Privacy
Never use language that confirms someone is or was a patient in any of your responses.
Avoid Legal Pitfalls
Most privacy laws and health regulations stress patient confidentiality. When in doubt, keep it general and discreet.
Know When to Report
Misleading or malicious reviews? Don’t hesitate to report them to Google—and keep a record of your report.
Turning Reviews into Growth for Your Practice

Google reviews are one of the most powerful tools in your digital toolkit. They enhance your credibility, boost your SEO, and connect you with the people who need your services most.
But it’s not just about getting reviews—it’s about managing them with care, professionalism, and respect for confidentiality.
That’s where Reviewr comes in.
Ready to Build a 5-Star Reputation?
At Reviewr, we make it easy for therapists and private practices to manage their online reputation without the stress. From automated feedback requests to ethical response templates and real-time review alerts—we handle it all for you.
Book your FREE trial today and discover how Reviewr can help grow your practice while you focus on your clients.